Portgás, a wholly owned of REN - Redes Energéticas Nacionais (REN), launched a global communication campaign in early 2022, with two elements: traditional and digital. The billboard campaign is visible on the main roads of the 29 municipalities where Portgás is the natural gas distribution concessionaire, while the digital campaign is present in many Portuguese websites.
With the slogan 'Daily comfort, connect to our network', the billboard campaign will last for two months, whereas the digital campaign will last until the end of the first quarter.
This global communication campaign also seeks to highlight the availability of the service in Paredes de Coura. This is a milestone in Portgás's activity, since with the distribution of natural gas in that municipality, the company is now present in all 29 municipalities of the concession area. In Paredes de Coura, the ads have the slogan 'Natural gas has arrived!'.
Portgás is a natural gas distribution company operating in the northern coastal region of Portugal, and is part of the REN Group. Portgás's concession area has a distribution network with a length of over five thousand kilometres, covering 29 municipalities in the districts of Porto, Braga, and Viana do Castelo.
The GOdesign agency is responsible for the creative work, Media Gate manages the billboard campaign, and Fullsix is enabling the digital campaign.