The website of REN – Redes Energéticas Nacionais received three awards at the 30th edition of the Communicator Awards, one of the world’s largest competitions in the fields of Marketing and Communication, recognizing excellence, effectiveness, and innovation in communication.
The REN website, whose new version was launched in June 2023, received the Excellence award, the highest distinction, for user experience. It also won two Distinction Awards, one for structure and navigation, and the other in the Energy sector.
REN's new corporate website is more user-friendly, allowing users to quickly and intuitively access all information related to the company's activities. The new version of the REN website, for instance, includes audio descriptions to enhance accessibility and provides open access to relevant information, fostering research in the field of energy.
New Normal was responsible for the website’s new image and design, while Decskill handled its development.
All winners of The Communicator Awards are selected by the Academy of Interactive & Visual Arts (AIVA), which is comprised of professionals in media, communication, advertising, creativity, and marketing. AIVA members include executives from organizations such as Conde Nast, Coach, Disney, The Ellen DeGeneres Show, Estee Lauder, Lockheed Martin, MTV Networks, Sotheby’s Institute of Art, Time Inc., Victoria’s Secret, Wired, and Yahoo!, among others.
Participants are scored on a 100-point scale by the judges. Excellence winners (gold) receive a score of 90 or above, while for Distinction (silver) winners, scores range between 70 to 89 points. Projects scoring below 70 points are not classified.